While advanced technologies have facilitated the placement of hoards of information at our finger tips, we are still prone to making mistakes when doing business, both regionally and internationally.

… True, the world can be reached by the click of a mouse. Yet, there is a frequent and misleading assumption that all can be done through "speed networking", ….. quick contact times, rapid replies, fast results. These assumptions are by products of the worst of all business sins ------ the true relationship killer – short attention spans. How should/do you cultivate your relationships at meetings? One person can return from a meeting with two hundred business cards and boastfully exclaim to colleagues: "Look how I networked! I've got 200 business cards!"

In reality, it would make better sense to walk away with two business cards received from a couple of individuals with whom a meaningful business discussion had been shared based upon mutual listening skills and focus. Sound too good to be true? It isn't. The point to be made is that business prospecting and networking quality should precede contact quantity.

Courteousness, politeness and patience coupled with knowledge of business practices of the host country can help clinch a deal, over time.

Let's review. Instant gratification? BAD IDEA. More advice? Check out the lay of the land in a new market territory. Let go of the "sign now" mentality because expectations of instant success will guarantee instant failure.

In conclusion, and as we sift through the volumes of available international business information, never forget that laying the foundations for quality relationships are key to developing an understanding of new markets along the road to business success.

Learn, apply what you've learned, pay attention, and enjoy the ride!

Author: Thomas W. McKaig